LAMY

Designing a Shopify Store for a Modern Pen Brand

Lamy is a renowned German manufacturer celebrated for its premium writing instruments, including fountain pens, rollerballs, and ballpoint pens

The

Challenge

Lamy recognized the need for a dedicated Australian website to better serve their local market, as they previously lacked a regional online presence. The challenge was to create a site that maintained Lamy’s global brand identity while offering a tailored user experience for Australian customers. This involved addressing the need for localized content and ensuring the site was in harmony with Lamy’s existing international websites, all while elevating the overall user experience.

The

Solution

The solution was to design a bespoke Australian website that aligned with Lamy’s global branding but was customized to cater to the local audience. The redesign featured a refined, user-centric interface with intuitive navigation, localized product information, and region-specific promotions. By integrating elements that resonated with Australian customers while preserving the brand’s premium image, the new site provided an enhanced and cohesive user experience.

My

Role

I was the UX/UI Designer on the project and contributed by interviewing the client, conducting user research, and then applying these findings to create the website interface.

Project

Duration

2

Weeks

Tools

Used

Discover

Phase

The discovery phase involved a comprehensive strategy meeting where we engaged with the client to understand their vision and goals for the project. This phase also included a thorough competitor analysis to identify industry standards, opportunities, and benchmarks, ensuring that the final solution would be well-informed and strategically aligned with both the client’s objectives and market trends.

Strategy

Workshop

The questionnaire included the following questions:

What do you want to accomplish with the new website?

Who do you want to target?

What features do you want your website to have?

What do you like about competitors' websites?

What do you dislike about competitor websites?

What features are must-have vs. nice to have

What feeling do you want the website to portray?

How much traffic are you anticipating?

Who are your main competitors?

What makes you different from competitors?

Competitor

Analysis

Mont Blanc

The stakeholders admired the prestigious appeal and branding of Mont Blanc and wanted to emulate the clean black and white visuals.

Cross

The stakeholders were impressed by Cross’s elegant branding and visual style and wanted to develop a unique version for ourselves.

LAMY UK

The stakeholders wanted the new website to align with the established branding used on LAMY’s existing websites. I used the UK website as a reference.

Design

Phase

I began the design phase by sketching Low Fidelity Wireframes on paper of the key pages. I used the initial sketches to design the High Fidelity Wireframes using Figma. After some feedback from the stakeholders, these were transformed into the final designs.