Carpet World
Designing an Intuitive Shopify Store for a Carpet Store
Carpet World, a leading Australian flooring retailer, sought to enhance its online presence through a website redesign.
The
Challenge
The
Solution
The final website has a clean and fresh interface that is simple and intuitive to navigate. We used a shopify template to stay in the clients budget and still provide an intuitive and easy to use user experience.
My
Role
I was the UX/UI Designer on the project and contributed by interviewing the client, conducting user research, and then applying these findings to create the website interface.
Project
Duration
2
Weeks
Tools
Used
Discover
Phase
We kicked off the design phase with a strategy meeting to gain a clear understanding of the client’s needs and preferences. Following this, we conducted an in-depth competitor analysis of 3-5 key competitors the client provided.
Strategy
Workshop
We asked the clients the following questions:
What do you like/dislike about your current website?
Who is the target audience?
What features do you want your website to have?
What features are must-have vs. nice to have
Who are your main competitors?
What do you like/dislike about competitor websites?
Do you have any brand guidelines?
What assets can you provide? Images, logo, etc
What visual style do you want the website to have?
What makes you different from competitors?
What is the purpose of the website?
What are the key tasks users will perform on your website?
Competitor
Analysis
Carpet Call
Carpet Court is an Australian retail chain that offers an extensive selection of flooring products, along with services such as installation and expert flooring advice.
Carpet Court
Carpet Court is an Australian retail chain that offers a wide range of flooring products and provide services such as installation and flooring advice.
Solomons Flooring
Solomons flooring is an Australian retailer that offers a variety of flooring products, professional installation, advice on flooring choices, and custom solutions.
Design
Phase
We moved onto the design phase by creating wireframes based on sights from the earlier stage. After presenting these wireframes to the client, I incorporated their feedback to develop the high-fidelity designs.
High
Fidelity
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